Enterprise Data
Modernisation

Getting Middle East enterprises into the AI era. Connect every system, trust every record, and get paper out of drawers and into your ERP, so AI can move fast in 2027.

Save my spot Cheat the webinar

(don't worry — we keep it fun & fast)

Hosted by Salesforce & Nexavenu

What's keeping you awake

Different capital, same 2 a.m. problem.

Across the Middle East & Africa, the national agenda has a different name in every country — but underneath, it's the same data foundation that has to exist first.

🇸🇦

Saudi Arabia

Vision 2030 is keeping you awake — modernisation, integrated national systems and AI-enabled services, all on a deadline.

Vision 2030

🇪🇬

Egypt

Digital Egypt and Vision 2030 mean legacy systems and paper records are the thing standing between you and scale.

Digital Egypt

🇴🇲

Oman

Vision 2040 wants diversified, digital-first services — but only trusted, connected data makes that real rather than aspirational.

Vision 2040

🇮🇶

Iraq

Rebuilding core institutions digitally — leapfrog the legacy trap by getting data into systems and governed from day one.

Digital Rebuild

Different capital, same 2 a.m. problem.

Across the Middle East & Africa, the national agenda has a different name in every country — but underneath, it's the same data foundation that has to exist first.

🇸🇦

Saudi Arabia

Vision 2030 is keeping you awake — modernisation, integrated national systems and AI-enabled services, all on a deadline.

Vision 2030

🇪🇬

Egypt

Digital Egypt and Vision 2030 mean legacy systems and paper records are the thing standing between you and scale.

Digital Egypt

🇴🇲

Oman

Vision 2040 wants diversified, digital-first services — but only trusted, connected data makes that real rather than aspirational.

Vision 2040

🇮🇶

Iraq

Rebuilding core institutions digitally — leapfrog the legacy trap by getting data into systems and governed from day one.

Digital Rebuild

Enterprise Data · 5 min, not 45

Cheat the webinar.

01 — THE HARD LOOK

What's the state of your data today?

The honest state, before any AI conversation.

→How much is stuck in PDFs and paper, outside any system?
→Do you trust a single customer or citizen record?
→Can you even build context on your data to act on it?

02 — The micro-demo

Experts break it down for you

One live sprint on one real problem - no slideware.

→Connect ERP, CRM & legacy in real time
→Turn a paper document into a structured record, live
→Surface a cross-sell the old data model was hiding

03 —THE HEAD START

Run Phase 0, then accelerate

The foundation that lets AI go fast in 2027.

→Take the 5-minute maturity assessment
→See exactly where you stand, and the gap to close
→Walk away with a foundation, not another pilot

Phase 0 — The trusted foundation

Three foundations. Then AI in 2027.

Don't sell integration. Build the enterprise that makes AI trustworthy — and unlocks the value trapped in your data today.

Connect Everything

Break silos between ERP, CRM, healthcare and legacy systems.

MuleSoftInformatica

Outcome

✓Clean, consolidate, build ontology for your business
✓Continuous, secure API-led data sync
✓Connect applications, enrich your customer profile

Leverage Your Trusted Data

One golden customer or citizen record, so you stop losing value from missing context.

Data CloudTableau

Outcome

✓Keep data in check — not stale, and observed
✓Serve better — run cross-sell and up-sell
✓Generate value from new revenue channels

No More Paper Outside Systems

Get PDFs, scans and paper into governed ERPs, compliant by default.

IDPMulesoft Agent Fabric

Outcome

✓Make data work for you — PDFs and images as reportable APIs
✓Reduce bottlenecks in manual invoicing, purchasing and ordering
✓Agent Fabric governs agent sprawl and token spend

The shift

From chaos to clarity.

Today

After Phase 0

Paper & PDFs outside systems

→Everything in records, reportable, actionable, accountable, compliant

Duplicate, contextless records

→Golden record you can act on

Lost cross-sell & up-sell

→Stronger foundations with your first-party data

Siloed, brittle systems

→Connected enterprise, API-led

AI is stalling with data as the major pitfall

→AI-ready to accelerate in 2027

Your Phase 0 diagnostic

Get your no-obligation Business & Data maturity assessment.

Start with the 30-second gut-check, then score the full 7-question platform assessment — your maturity profile builds live as you go. No sales-call gate; keep the result either way.

The 30-second gut-check

Questions that keep businesses awake

If you answer "yes" to any of these, Phase 0 is exactly where you should start.

Do you have data in PDFs or on paper, still waiting to get into your ERP?

Do you feel more than 30% of your data is inaccurate — duplicates and incomplete records?

Do you feel outpaced by the technical debt in your ERPs and legacy systems?

Maturity

Are you protected from your next system change?

CFOIT

include

If you upgraded your ERP tomorrow, how many teams and apps would break — and does your CFO know the cost?

Point-to-point integrations everywhere; an upgrade ripples through connections nobody has mapped.Some middleware, but backends still bleed into apps; an upgrade means a scramble and a freeze.MuleSoft sits between apps and backends for core flows; an upgrade touches a few adapters.A canonical layer isolates every system; swapping ERP changes adapters only, blast radius known.Any system swaps with zero disruption; upgrades are routine and invisible to consumers.

include

When a new system arrives, does it inherit a reusable contract — or does every consumer wire in afresh?

Every consumer wires in directly; each integration is bespoke and permanent.Contracts exist on paper but implementations drift; reuse is aspirational.Core systems expose shared canonical APIs; new backends usually plug into the pattern.A canonical contract layer is the rule; systems are decoupled behind stable interfaces.The contract layer is self-describing and governed; new flows compose without touching sources.

Data value

Is your data a governed, reusable asset — or dead weight in storage?

DataCDO

include

Can teams and approved partners consume your data as governed, reusable products — or is it locked in silos?

Data is locked in silos; every request is a one-off extract, nobody treats it as a reusable asset.Some data shared on request via exports; nothing packaged, governed or metered.A few internal APIs expose data cleanly; reusable data products are starting to form.Selected data served as governed data products; access is permissioned and consumption is tracked.Governed data products are the norm; teams and sanctioned partners self-serve under clear data-sharing terms.

CFO

include

Is your platform spend tied to the value and new products it enables — or a bill you defend each renewal?

Spend is a line item defended each renewal; nobody links consumption to outcomes.Consumption is patchy and unmeasured; cost isn't tied to any value delivered.Consumption is tracked; the platform clearly earns its keep on internal efficiency.New use cases are prioritised by the value and consumption they justify.Platform spend is managed as investment; every credit ties to measurable value and new products.

Experience

Do teams and customers get one version of the truth?

Sales

include

How many of your users are working off stale or incomplete data right now — and what is it costing you?

Reps routinely see stale, conflicting data; re-keying and mistrust are a daily tax.Core records sync eventually, but edge cases lag; teams keep private spreadsheets.Core flows are clean and timely; a few manual cases remain but rarely cost deals.One version of the truth flows to every app; teams trust what they see.Everyone sees the same real-time truth; data confidence is a competitive edge.

SalesOps

include

When data is wrong downstream, can anyone trace why — or does the trail vanish?

No lineage; a wrong number triggers a manual hunt with no clear source.Lineage is tribal knowledge; a few experts can trace flows, slowly.Core flows are documented; most issues are diagnosed within a day.End-to-end lineage is visible; issues are pinpointed and fixed at the layer, once.Quality is monitored proactively; problems are caught before any user sees them.

Agility

How fast can you plug in something new?

ITOps

include

How long to connect a new system or partner today — and is that number rising or falling each year?

New connections take months and get slower every year; complexity compounds.New integrations take weeks with no reuse playbook; each starts near scratch.Common patterns are reused; onboarding is days to weeks and holding steady.A reuse library makes most connections days; speed improves as the catalogue grows.New partners self-serve against published APIs; onboarding is near-instant and accelerating.

Enterprise Data
Modernisation

Different capital, same 2 a.m. problem.

Saudi Arabia

Egypt

Oman

Iraq

Different capital, same 2 a.m. problem.

Saudi Arabia

Egypt

Oman

Iraq

Cheat the webinar.

What's the state of your data today?

Experts break it down for you

Run Phase 0, then accelerate

Three foundations. Then AI in 2027.

Connect Everything

Leverage Your Trusted Data

No More Paper Outside Systems

From chaos to clarity.

Get your no-obligation Business & Data maturity assessment.

Questions that keep businesses awake

Contact

Marchés

Bureaux

Contact

Marchés

Bureaux

Contact

Marchés

Bureaux